Therese Says: I've been working on a strategic plan for my Therese Patrick, Author business. I only have one published novel, and this one nonfiction book, but I do have projects that are in the pre-publication stage. This means I plan to have a brand that will become familiar to readers wherever they may find me when I'm promoting future books. It's a looking into the future exercise.
The first step is choosing the main image and a tagline that represents the flavor and genre of the stories.
This is the same lake represented in my not-so-great business card so the continuity of my marketing collateral is still consistent.
This image works for me because all of my current stories are set near a large body of water like the Columbia River and though this is an inland lake it can represent a large river or coastal bay. The wind-in-your-hair feeling with dynamic scenery will be present in every book as well whether in aircraft, or on boats or motorcycles, and someday on horseback.
My current tagline is Romantic Adventures to Cherish, “contemporary romance novelist” is inferred and the image works for the second word. So why did I pick “to cherish” as the final flavor of the type of stories I present? Because they are light family saga type stories, fast and fun reads that have a feel-good flavor. My intent is that a reader cherish the story and set it on their Keeper Shelf to reread. I’m happy to say that many readers have told me they enjoyed it and are waiting to see stories of some other characters I introduced.
I’m currently only posting about once a month and you can see the site title is the same as my business cards. This WordPress theme is no longer supported but they can give me a CSS code to change the title to red when I am ready. Long time readers of this blog will probably notice it is different but not be sure what has changed. It has been updated and enhanced, not revamped.
My Google+ profile is similar
Now we come to the primary reason why I'm strategically planning for a future brand. There are a lot of circular links to my original website and a memoir I wrote that is almost ready for prime time publication.
It is a family story and does have a similar “to cherish” and fun flavor. There is one vignette that does include boating on a lake and there are other adventures so, for now, I made that very basic site align with my other profiles.
Terri represents my whimsical side who creates astrological charts for my fictional characters.
The red color has replaced the yellow because when I was designing my table sign I wanted the four elements of earth, air, fire, and water represented. Also, the red roses on the wheelchair wheel is a graphic created by a friend to represent my parents romance and paintings by my mother.
Once I felt my table sign was good, I printed out a copy and showed it to people for their input and approvals. Then I went to a print shop and had it enlarged to 11x17 size. The clarity was good but maybe not for any larger, so I had it laminated and ready for more public events.
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