Friday, July 17, 2015

Going Back to the Basics....

In June of 2012, we began actively posting tips and articles to this site. It was a simple and sustainable plan and held true to our core AM101 message. On Monday our topic was busting Marketing Myths, Wednesday was tips and tricks, and Friday was for finer points. 

By June of 2013 we had posted so much great information we agreed to create our book that encapsulated our seven primary points into an easy to use guide. This meant we could offer more guest posts, and multiple articles, by industry experts. Then we realized that while We Were Having Fun Helping Our Author Friends – and having even More FUN on our own journeys as novelists – this site had become information overload.

The next few months we will make it easy for our readers, especially the new ones, to mine our site with links to those initial Field Trips and Workshops.

Wednesday, April 25, 2012

We are big believers in learning from the best, especially with regards to successful marketing. For this reason, we will often use retail chains and brands as examples to hit home key marketing principles.

So, here is your first marketing field trip assignment.... 
Pick up your favorite fashion magazine and select one of the cosmetics ads. Go to the cosmetics aisle at your local drugstore. (Take the ad with you, of course.)  Find the brand of cosmetics in the ad in the store. [READ MORE]

  Wednesday, May 2, 2012
Would you put a guy all decked out in hunting camouflage gear on the cover of a fashion magazine?  Your answer would probably be a resounding “No”, unless camo is the hottest trend from Versace!

This week, your assignment is to venture to your local mall…we know, we are REALLY twisting your arm on this one….  Specifically, we want you to visit Macy’s, Dillards, or some other large retailer with a huge perfume department. [READ MORE]

Wednesday, May 30, 2012

So far, we've provided you with a series of field trips to help you discover and explore marketing in your everyday world.  It occurred to us that we haven't given you any workshops!

Today's workshop will focus on bookmark design.  Why are bookmarks still relevant in the ever growing world of e-readers?  Well, when used properly, they are a handy promotional tool.  They also provide a means for an author to give a signature to a fan who may only read books on an e-reader. [READ MORE]

Friday, March 15, 2013

We touched on the topic of newsletters at the end of our Friday, 01 March 2013 post: Push Marketing - Make it Seamless.  As much as we all love to talk about social media and blogs, there are some readers who still get a warm fuzzy from a newsletter popping into their email inbox.    Collecting a list of reader email addresses and sending them the occassional note or newsletter is a tried and true PUSH marketing method. 

Never created a newsletter? No worries, here's one method to create your own...

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