What does all of this have to do with marketing?
Well, you all know that I am perpetually on the hunt for marketing done right and well. Here are a few marketing things Mary Buckham executed extremely well:
- She teaches classes. Not only are her classes an awesome way to share her knowledge and 'pay it forward,' it is also a great way to network and sell books. The class was based on a text she co-wrote. Most of us purchased or owned copies of the complete text prior to attending the class.
- POP-up banners were in the room silently advertising her books. In the picture below you can clearly see one of the two banners she had in the room in the background. Notice that even in this picture her name is large enough to be read, as well as the header "Writing Active" for her series of books on settings.
- Her books were on display and available for sale. Behind us in the picture below was a table that displayed both her fiction and nonfiction books. Signs clearly stated the prices and discount if you bought more than one. (Yup - I bought four of her books on the spot.)
- Promotional pieces, bookmarks, and free takeaways were available. Even if you didn't buy a book, promo pieces and bookmarks were also on the book table free for anyone to take. Maybe someone didn't have the money to make a buy on that day; now they have a professionally printed and produced promo piece so that they can make a buy later or pass it on to a friend.
- Mary Buckham was wonderfully personal and fun! Heck - she made such a strong and positive impression on me, I am now writing a blog post about her! Talk about buzz marketing...now our audience knows about her class and her BOOKS. You never know who you are going to meet in a writing craft class or at a conference. Certainly, you'll meet other authors...but remember, authors are readers, bloggers, podcasters, etc., too. Use these personal interactions to make a lasting positive impression and allow your persona to shine.
It is often the subtle forms of marketing that are the most powerful and effective.
Points to Ponder:
- What skills do you have that can be shared?
- How can you leverage these sharing opportunities to market your books?
Wow! What an honor to be included here when I was the one in awe of what C.Morgan Kennedy and Therese Patrick have to offer writers about the business of marketing. Pure gold! I've been singing the praises of Author 101 and your lovely book since meeting and having the chance to work with you. A delight! Thank you again!ReplyDelete
Thanks Mary! We really appreciate your endorsement! You are VERY welcome! xoxo - MorganDelete
What a great article. I took some of Mary's online classes and without those I would probably still be struggling to be published. I own Active Setting and Active Hooks and all the notes from her classes I had bound into books. I am jealous that you got to take one of her classes in person.ReplyDelete
Marie - I am SO glad that Gina Fluharty have me a heads up about Mary's class. Like you, Mary's insights have changed my writing, in both style and process, for the better! Taking her class was one of the best (if not THE best) investment in my writing career. Thanks for reading our blog - MorganDelete
LOL! Marie - one of these days I'm going to find a way to teach in South Africa I promise. I might leave my signs and handouts at home :-) Thanks so much for discovering this blog as I think you'll learn tons. I know I did!ReplyDelete
I totally agree with your great observations, Morgan. Thanks for sharing.ReplyDelete
Mary Buckham is a marketing machine who also writes incredible stories. I've never met anyone who can do so much, so humbly and so efficiently. I cannot wait until the Denver power plotting workshop to pick her brain some more.
Judythe - get ready to work hard. My only regret is that I didn't take that Monday off from my day job! My head was swimming with ideas and it was REALLY hard to focus at work. All I wanted to do was write. - MorganDelete
Too funny! Judythe has survived one Plotting Retreat and is coming back for more, Morgan.I think there's a twelve-step program needed here somewhere. That or notifying Homeland Security about all the plotting going on! Thanks Judythe for stopping by and sharing. See ya in Denver!Delete
Last month I worked my way through the templates from BREAK INTO FICTION for an older novel that has spent a lot of years on the shelf. It's now a readable novel that still needs work but also has a great synopsis, something I'd never been able to do well in the past.ReplyDelete
Now I'm working through those templates for another novel and, like Morgan, am developing a story arc for the multi-book series and am again LOVING the work of creating a novel. I'm a writer and will always be a writer but the novelist journey has been a challenge for me - for decades. I'm really inspired now and having tons of fun with making NOVELIST my primary career choice.