Friday, November 28, 2014

We're on Hiatus: Happy Holidays!

We do not add new content during our Holiday Season. Instead, we offer a collection of links for you to peruse. We'll be back in 2015.

Creating a Fabulous Book Launch Event

Marketing Outside The Box by Marci NaultFor her Book Launch Party – she  decided to cross-promote with local artists, wineries, theater companies, comedy clubs, and caterers. The outcome? A party that would’ve cost over $5000, but instead was only $200. She signed more than 100 books, and in this post she shares what she did to make that happen!


Insights from our favorite local Bookseller 
(Hint: Create a relationship with one near you!)


The Authors Road: A collection of author interviews offering insights. Look through their collection for your favorite authors. This project is labor of love from George, Salli & Ella: "We are doing this to honor one of America’s greatest natural resources — its writers."

Words Are All You Have - Jessica Page Morrell



Insights from Publicity Professionals

Publicity Professionals Enhance the Author Persona - Sharon Bially of Book Savvy Public Relations  


Enjoy our Book! 
Enjoy cruising around all the posts and tips here on our blog. 

       Happy Holidays and Have a Joyous New Year!
                                        Therese and Morgan

Friday, November 14, 2014

NaNoWriMo, Websites, and Active Links

It's mid November and what has become known as the National Novel Writing Month time of the year. If you are not familiar with NaNoWriMo - check it out at http://nanowrimo.org/. Many budding novelists have taken their storytelling skills to the next level by slugging through NaNoWriMo. FINISHING the first draft of your manuscript is the first step to becoming a professional novelist. Completing the process of creating a story others will consider worth reading is essential for crossing the threshold between 'hobbyist writer' and 'published author.'

Okay, you're a published author and now you want to sell books. The primary business tool to help you on that journey is - A Website! Simple, right? If you build it, readers will find it, right?

Here's some of our thoughts on what is necessary to know about websites, and how to make one work well for your success.

Pull to one Primary Point of Contact

Website Basics - Content for Pre-Pub & Published Authors

Your Website is Your Business Office and Bookstore

You Are Now A Successful and Prolific Author with Numerous Novels to Promote. How do you do that? How do you present your novels so readers can peruse and purchase them with ease?

Book Page Organization

Now Here's A Very Important Thing! Take Notes!

Once your website is established and you are using it to promote and sell your books, and it is listed on your business cards and all marketing and promotional items, Check The Links Monthly or Quarterly. Especially the Point-Of-Purchase (POP) links. The best way to do this is to go to a random computer, like at the library, and access your website. You want to see your website where it is not already tagged with cookies and frequent visits. Does everything look right, do the links work?

Another possibility is to go into a store that sells the latest mobile devices, like tablets and phones, and see if you can access your website on those devices. How does it look? Do The Links Work?

Websites that Wow by Collette Cameron

Any questions?