Readers can not buy your book unless they know there is a book, what it is about, and where to buy!
This promotional event was sponsored by Montlake Publishing for the 2014 RT Booklovers Convention. It included a scavenger hunt that required readers to review the novels and chat with the authors. 25 Gift bags were raffled to all the readers who completed their forms and there was a grand prize of a $150 Amazon Gift Card.
Questions included: "Whose heroine and hero meet at a sacred wellspring?"
"Whose hero feeds his wife chocolate croissants in bed?"
"Whose heroine lost her mother to a serial killer?"
"In which book does a character get broken out of prison?"
|Debra Holland and a fan|
There was also enough time for readers to fill out their sheets, enter the drawing, chat with other readers, and still have time to get pictures with their favorite authors. Everything about this event was low pressure, cost effective, and personal.
An interesting tidbit to us and our message of the author career spanning many years is - many of the featured books were first in a series and published years ago. This promotion was not geared to a latest release or debut author but to creating engaging relationships between authors and readers.