Friday, June 7, 2013

Include All Media in Your Marketing Plan

Writers often want to engage in debates over the merits of Twitter vs. Facebook, Goodreads vs. Amazon author pages, and 'what is this Google+ thing?'.  The reality is only two questions need to be considered:

  1. Where will you find your audience?
  2. Which media outlet do YOU like and will FREQUENTLY use?
Remember, Media is the TOOL and Marketing is the CONTENT.  A well thought out marketing plan will provide the roadmap for how you are going to connect with your audience.  Through these touch point connections, your ultimate goal is to build interest and SELL more books.


To quote Seth Godin:
"Marketing, like all forms of art, requires us to learn to see. To see what's working and to transplant it, change it and amplify it.
We don't teach this, but we should. We don't push people to practice the act of learning by analogy, because it's way easier to just give them a manual and help them avoid thinking for themselves."
There's no magic button.  Good stories, in tandem with good writing, will rise to the top now that we are in a digital world. Our new "shelf-life" means we are all well preserved. It's a good thing for stories to stand the test of time. Social Media is exciting and should be explored, but it may not be the nourishing dietary supplement readers and writers need for long term health and happiness. Or it could be the magic key to the kingdom.  Our point is that the social media portion of your marketing plan should be designed to be appropriate for your audience, but first you must observe and know your audience.

Morgan says:  I write both adult and YA novels.  When I am ready to start promoting my adult books, I will focus my efforts on Facebook and Google+.  When my YA books are ready, Twitter and Instragram will be my social media focuses.  The outlets I enjoy and my audience will dictate where my persona will be active.

Until you know what works for you and your connection to your audience there are other media options that have been, and still are, valid, like short stories and poetry. Don't limit yourself to blogs and tweets. If you're a poet, research poetry and song writer markets. If you're a novelist/story teller, consider the Art of Writing a Short Story.

Therese says: Short stories can be used to reveal back story that didn't make the final cut of your manuscript.  They can also be used as additional content on your website.

To get you thinking about Short Stories, we've got a post about short stories in two weeks. Utilizing short stories is a Finer Points Marketing technique. We're whetting your whistle about Short Stories and making you wait as well. Anticipation.

Until then, go on your own journey regarding the diversity of short stories.

Short Story Markets - From Cindy Myers Market News


Other Advice...... We're all about Marketing Myth Busting, so here's some Creating/Publishing Your Books Myths To Bust!
From Writers Digest: 5 Lies Unpublished Writers Tell Themselves (And The Truths That Can Get Them Published)
From the delightful Wise Ink Blog : Why Your Book Isn't Selling Part One - and Part Two

Other TIPS:

Social Media is still an awesome tool - especially for connecting with Your Audience that Uses Social Media...  Doing the Linky-Link

Also think outside of Book World for fun cross-marketing - Eye shadow party and book launch!
Get a Modernized Glam Look of the 20′s with Born of Illusion Shadows!

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