An author can write in multiple genres under the same name but a "Hybrid" author publishes in multiple formats, through numerous publishers (Big Five or independently), and still only has one Author Persona with one website. This phenomenon is not new. Nora Roberts has worked with numerous publishers. Her J.D. Robb pseudonym was created for a different genre of books, However, her publisher was not going to give up the loyal Nora Roberts readership. This gave readers the choice to BUY both genres, knowing they are written by the same author. Jayne Ann Krentz is also Jane Castle, and Amanda Quick. Her readers are now loyal to all three pseudonyms.
A SEPARATE PERSONA is only needed if you write books/stories that should not be cross-promoted to readers. For example: erotic novels should not be cross-promoted with YA or inspirational books. You can also choose unique pseudonyms to differentiate your Sci-Fi-Vampire-Bunny heroes written by Persona #1 from your kick-butt-heroine series written by your Persona #2. But having separate names, identities, and websites is only important for how you connect with readers who BUY your books. It has nothing to do with HOW THEY ARE PUBLISHED.
And, no matter how Hybrid or Green you may be - Authors need to market and promote their books to readers who BUY. To find those readers, review our PERSONA PAGE. We were delighted to see some of those same points for finding readers posted at Passive Voice (3/17/2013) as reposted via Robert Bidinotto (3/17/2013)
1. Narrowly define your target reader audience. Do they share a demographic profile (age, sex, ethnicity, background, etc.)? What are their values and interests? Who are their heroes? Write a profile of your “ideal reader.”
2. Next, find out where they hang out. What books and magazines do they read? What movies do they like? What online sites do they frequent? What groups to they belong to? Compile lists of these things; you’ll want to target them later.
3. Now, think like that reader in all aspects of your marketing. No, this doesn’t mean pandering to readers as a writer. But in every marketing decision and action, ask yourself: How would this be perceived by my target reader? Never view marketing decisions as aspects of your artistic self-expression. Marketing is simply the effective communication of values. It means connecting your work with the values and interests of your targeted customer.
. . . .
6. Don’t be dull! Carefully craft compelling promotional copy on your Amazon, Barnes & Noble, and other online product pages.
From Therese & Morgan: The Author Persona is you, a professional writer selling books to readers. The Hybrid Author is a terms used by editors, agents, and publishers who want to ride the wave of your success with another and/or different distribution channel. We recommend considering all channels to boost your career! Also note that the more Personas you have, the more websites, social media, and marketing work you have to do. Each Persona will need a home base (website) and means for contact (email and/or social media). So be mindful of your career strategy and required time investment.