We've heard this said both as a relief that the author didn't need to do that "selling" or "reading" in public thing - - and also in annoyance that digital releases have denied the author this exciting rite of passage. It is the most intimate and exciting Point-Of-Purchase for an author!
Then we heard of a Book Launch Party taking place at the local Starbucks. Therese arrived with camera (and her sister) to see what it would be like - and -
We Are Thrilled To Share Deanne Wilstead's E-Book Launch Party!
|Table at the entrance: |
Includes Release Party Poster. Raffle Bin. Paper to enter raffle. Pens.
Mailing List Signup Sheet. Promo Cards
|4 x 6 Promo Card with Title, Cover, Author, Buy Now At: Website, Publisher|
|Back of Promo Card includes blurbs for both books by the author.|
|Main Table includes snacks, printed reviews in the quote bubble. |
Copy of the review in the local newspaper.
|One Review in a Quote Bubble - This makes it much more fun to read!|
|Meet A New Reader, who is also a neighbor, While Looking Your Best!|
This a great example of how to present a Book Launch Party for a Digital Release Day - but most importantly - the audience was thrilled to be invited. This is the Starbucks where Deanne goes to write her stories. AND - for followers of her blog with the delightful theme of "Overheard at..." the location on those posts originated at Starbucks.