Jenna Bayley-Burke is a dear friend and always offers a great Point-Of-Purchase experience at book signings. Her online Bookshelf is simplistic but it is easy for readers to review and purchase her books from a variety of venues.
Her personality is very friendly, and her giggle is contagious, so anyone walking by will enjoy the experience of meeting Jenna and ruffling the pages of her books. Sitting next to her is Asa Maria Bradley who also has a good website presence, and we love her underwater photography though the cowgirls are awesome too. Two delightful and savvy authors. The table set up has their name, book covers are displayed well, and they are both smiling. All good.
As a promotion to hand out in Seattle, WA, in October, sunscreen is not a big draw. It will be many months before the sun shines again. There's also a potential for leakage... We liked the card but didn't take any since we have no interest in the sunscreen, and didn't want it in our luggage.
This is a time and expense blooper for Jenna. But she worked it and pointed out her marketing-promotions blooper as one more way to share a laugh and engage a customer. Everyone loves a good blooper.