Of course the bookstore on my landing terminal caught my eye. Yup - I'm a sucker for a bookstore! Show me a writer who doesn't love bookstores and I'll show you a freak of nature. Ha!
Airport bookstores are strange beasts. Their core audience is the male, business traveler. Their secondary audience is the female, business traveler. A third audience is the traveling family. For this reason, they tend to have a large nonfiction section focused on business best practices and self help. Their fiction selections lean towards best sellers with a focus on thrillers, literary fiction, romance, and some adventure / science fiction. There are also loads of books with military themes and a small kids section.
So, imagine my surprise to see so much of the in-store marketing real estate dedicated to the 50 Shades series. Note: This display was one of only two large table layouts in the store. More 50 Shades books were on the shelves.
|HUGE 50 Shades display.|
Depending on how you entered the store, either the 50 Shades table or the display below greeted you.
|Second large table display.|
- Airport bookstores are high traffic, high volume outlets.....they sell a ton of books! Though we authors have little control over in-store displays, it is always worth while to see which books are stocked and how they are displayed.
- There were quite a few people in this small store, so I had to wait patiently to get a clear picture of the displays. In short, yes - I see loads of e-readers on planes and throughout airports...but I also see a ton of people reading printed books, too. As one friend put it, "I don't have to power down my paperback for take off and landing." (So, now I travel with BOTH my e-reader and a printed book.)
- If your book has a travel theme, it might be interesting to investigate doing a book signing at the airport. In fact, it might be interesting to do ANY genre book signing at a bookstore....you would be guaranteed some instant word of mouth buzz among travelers.
- The large 50 Shades display makes me wonder if there is any crossover appeal from its primary female audience to the bookstore's primary male audience. Or is it just a testament to professional female buying power - we are starting to take over venues traditionally focused at men. This same phenomenon has already occurred in the automotive and electronics industry.
What are your thoughts??
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