Friday, September 28, 2012

Your Signature is a One-Line Link to your Persona

Networking MYTH: to gain an audience requires you be everywhere on the internet.

That is what we call the “shotgun” method and we promote targeting your marketing in social media so it reaches your potential audience and generates interest in you and your books.

Networking MYTH: you have to promote everywhere you are, everywhere you go.

This is an example of the NOT RECOMMENDED signature Ms. Cade previously used on every electronic post:
We’ve seen these ladder-of-links signatures that also include Twitter and LinkedIn, and a separate link for each novel. The myth is the more choices, the more likely someone will click a link, and that is false. The truth is - the more choices the less likely a choice will be made because it requires a decision instead of providing an experience.
Readers are looking for an experience and if you require them to make a decision; they will decide to go elsewhere for an easier experience.

The proven truth is:   PARALYSIS OF CHOICE
Paralysis of Choice is a scientific study that showed the more choices available, the less likely a choice will be made and even if a choice is made, there is less satisfaction. Too many choices will decrease interest in making a choice or feeling happy about the choice made. 

Since the primary objective of an author is to be interactive with readers, only give them one choice to click.  This link should lead directly to your website where your Author Persona will engage them into reading your amazing books, and then they will become a fan who tells everyone what an amazing book they just read..

Our recommendation is to ALWAYS - and - ONLY provide a link to your website, no matter what social media interaction you use now or in the future. 

Your Author Persona NAME should always be linked to the one location on the internet where you have presented the EXPERIENCE of your stories for your audience. Your website is your personal bookstore and primary business office.

You can BE everywhere, but you want everyone to always start the connection with your Author Persona on your website home page, and that's where you provide all the other links to your presence on the web - in an unobtrusive but easy to find sidebar that appears on each page of your website. 

Here’s an example of a GOOD signature line to use on any post, especially those that mess with embedded links:
Cathryn Cade ... red hot romance!

Even better is:     Cathryn Cade ... red hot romance!

Any marketing questions can be posed in the comments on any post. If you have a question, others will too, so we can address our answers to all. Our posts are myths and tips we want to share but we love to target our answers to questions.

1 comment:

  1. So true! A simple, uncluttered signature line is more effective because it is easily memorized and thus more memorable.

    And what a refreshing way to look at your website -- "as your personal bookstore and primary business office." Can you elaborate more on how your website is your business office? I find the concept fascinating!