Wednesday, September 19, 2012

Field Trip #11: Learning from Others

For this week's field trip, we would like for you to take another trip to your favorite bookstore and do the following:

  1. Browse your favorite section and randomly select a book from the shelf
  2. Note the author's name, book title, and publisher.  Read the back cover copy.
  3. Browse the same section, but this time look for the latest book from one of the top authors in that genre
  4. Note the author's name, book title, and publisher.  Read the back cover copy.
 When you return home (or as soon as you have access to a computer) research the following:
  • How is each author promoting their books online?
    • Go to each authors website... is their website showcasing their latest book?
    • Were you able to find them on social media (Facebook, Twitter, etc.)?
  • Is their publisher doing any promotions for the book? If so, what?
  • Do they have any upcoming blog tours or book signings?
  • What are some things you like about their online marketing? 
  • What are some things that you didn't like about their online marketing?

Often, learning what NOT to do is just as important as following a GREAT example.

Any marketing questions can be posed in the comments on any post. If you have a question, others will too, so we can address our answers to all. Our posts are myths and tips we want to share but we love to target our answers to questions.

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