Wednesday, September 12, 2012

Field Trip #10: A Fresh Perspective

Morgan here with another Wednesday field trip for you.

This week, I would like for you to take a moment to think about three popular brands:

What thoughts and images immediately come to mind?  Maybe your mind jumped to the toner or ink you need for your printer, plain tiled floors and fully stocked shelves, or helpful staff.

Take a look at their websites via the links provided.  Pretty standard stuff, here.  Exactly what you would expect from an office supply website: extensive navigation bars, a large promo ad of some sort, and sales or discounts highlighted.

Now, I would like for you to venture over to a new site I discovered: Poppin.

Poppin. also sells office supplies, but what's different?
They took a fresh perspective on how to design and market their office supplies!

I just love to be surprised and refreshed.  And how refreshing it is to find a company that has taken something so mundane as 'office supply shopping' and raised it to a new level.  

Did you notice that you can shop for goods based on color?
<for some reason this fact makes me giggle like a school girl.>

Note: Businesses have brands and cultures.  Nonfiction authors, nonprofit organizations, and politicians have platforms.  Fiction authors have genres and PERSONAS.  Keeping this in mind, note how Poppin.'s "work happy" culture is present in all corners of their web presence.  (Check out their 'Meet Poppin', 'We Give Back', and 'Fun Stuff' links at the bottom of their web page.)

Your assignment for this week:

  • Take a look at your website with a fresh perspective
  • How can you incorporate your PERSONA into all corners of your marketing?
  • Through your writing, are you taking a fresh perspective on an established genre?  Is this new spin adequately represented on your website and in your promotional materials?
Don't be afraid to try something new and let your PERSONA shine through.

Any marketing questions can be posed in the comments on any post. If you have a question, others will too, so we can address our answers to all. Our posts are myths and tips we want to share but we love to target our answers to questions.

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