Monday, September 17, 2012

"Discoverability" is the New Word


Digital Book World is a new collaboration within the publishing industry. We will not be attending the Discoverability and Marketing 2012 event scheduled in NYC this month. However, we do have some information about the speakers and topics, which are focused for publishers and technical data tracking. We will filter through the reviews and buzz to pinpoint what we feel will benefit individual authors.

The first point to remember when you hear the word "Discoverability" is - spell checker doesn't like it.

The second point to remember is that Discoverability is paired with Marketing. So the D word is about being seen and the M word is still about what is seen. Both are First Glance values. The D word applies to the "Huh? What's that?" of the first glance and potential click. The M word is the engaging part where that glance has the potential for, "Wow. Check this out."

Discoverability is the word to represent generating a spark of interest within the cyber cloud. Marketing is the presentation of an awesome persona and product.

One important piece of technical data garnered so far with this new Discoverability word is that the faster a website loads, the better. The longer it takes for that marketing presentation to appear, the more viewers have already left the building. Two seconds is a really long delay to wait after a click in Digital Book World.

Any marketing questions can be posed in the comments on any post. If you have a question, others will too, so we can address our answers to all. Our posts are myths and tips we want to share but we love to target our answers to questions.

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