Wednesday, July 18, 2012

Workshop #4: Create Eye Catching Brochures

So far, we've covered business cards, bookmarks, and free read booklet designs and best practices.  Here is an example of another way you can promote your work:

Eye Catching Brochures and Pamphlets

Christine McKay's promotional booklet takes the term "bodice ripper" to a whole new level!  For this brochure, Ms. McKay combined a dark coral colored, cardstock paper with a corset graphic.  She then used a hole punch and black ribbon to tie the brochure closed.

Front of promo piece.  Black ribbon was used to tie the front closed.
Once untied, the reader found a series of half-page, full color fliers that showcased the covers of her books.  ISBN and review quotes were also provided for each title.

Fliers, stapled to the cover, promoted her current and back list of books complete with ISBN numbers and review quotes.
Morgan says: Here's what I like about this creative marketing piece:
  • It's unique design helped it stand out from the other materials on the table at the Chicago RT Booklovers Convention.
  • The concept is easy to execute on your home PC or Mac.
  • The ribbon added a nice tactile experience - it made you feel like you were unwrapping a gift!
  • The content, though abundant, was concise and provided a visual for readers to look for when seeking to purchase her books.
  • The only thing I would have changed: the books being promoted on her website should have been the first flier in the center content....They were included later in the stack. 
  • Overall, it is a well executed marketing piece!

Questions to ponder this week:
  • Does your story have a totem, symbol, artifact, or other item that you can use to creatively market your books?
  • How can you put your own twist on a pamphlet or flier to catch the eye of your readers?
Don't be afraid to be just might attract new readers!

Any marketing questions can be posed in the comments on any post. If you have a question, others will too, so we can address our answers to all. Our posts are myths and tips we want to share but we love to target our answers to specific questions.


  1. Therese and Morgan,

    Howdy from Montana. I now have this blog on my fave bar! Wow, full of good ideas.

    Any suggestions for fun flyers for my Hawaiian Heroes contemporary paranormal series? I want to include excerpts from the first three books, and am looking for great cover ideas.

    Miss you two already! Thanks again for coming to my goodbye dinner.


    1. Hi Cathryn,

      The VERY first thing that jumped into my mind is a flyer the features a hunky hula'd lift his skirt to learn about your books. LOL!! To execute this design, it may make the overall piece too large. <*snort*> So, maybe a free read booklet (see the Workshop #3 post) with a hunky hula dancer on the cover with smaller graphics of your covers would work better. I think a bare chested guy in a grass skirt would catch the eye of your audience.

      Let's chat some more to brainstorm ideas.

      Miss you too,
      Morgan :D