Monday, July 23, 2012

Myth: I'm a writer, I'll never get this marketing stuff

This site, and our effort, is to burst that bubble. You're here.

Marketing is Content and if you can write anything, you can create the content to market it. What is confusing is that much of the "Marketing Advice" available is not at the 101 level, but at the 201, or 301 level, or is really advice about promotions. The majority of "Marketing Advice" today has nothing to do with marketing and is only about using social media tools.

As marketing professionals we spent a lot of brainstorming hours, over many months, just to create that first 40 minute workshop. We had to dig deep, think back, and research, for us to remember Marketing 101. Only then were we able to present these basic principles of marketing to our fellow writers targeted specifically for Authors.

All you need for good marketing is a theme, color, and content, to consistently represent your Author Persona for your website, business cards, and all promotional materials. After that, it's all about your Books (story, theme, genre). Now you're ready to assemble a Media Kit to be used for promotions and learn the social media tools of your choice.

Marketing Media Kit Includes:

Author Bio: This is not just the writer you. You are a lot more interesting than you realize. Have a best friend help you with this but keep it brief and entertaining.

Author Promo shot: Please skip the glam shots of decades pasts and use a photo that actually
Looks Like YOU.

How you can be contacted: The first item listed as a primary contact will be your Direct E-Mail That You Check often. Also include your website, a phone number, and your social media networks.

Book Covers and Blurbs: Once you create your Media Kit it will only need to be updated as you add more books. 

You can also include your current schedule of appearances and promotional events.
That's it. You're ready to present yourself as a professional to the media for promotion.
Any marketing questions can be posed in the comments on any post. If you have a question, others will too, so we can address our answers to all. Our posts are myths and tips we want to share but we love to target our answers to specific questions.

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