Wednesday, July 11, 2012

Know Your Audience: Where the Heck is My Audience?

In last Wednesday's post, we challenged you to ponder the characteristics of your ideal reader and create a one paragraph profile statement. 

Now that you know 'who' your ideal reader is, let's take a moment to discuss:
  • 'where' they live, work, and play
  • 'how' you can reach them with your marketing efforts
If your ideal reader (customer) is :

A 20-something, college grad, fashionista
  • Try starting Pinterest boards for each of your characters filled with images of the clothing they wear in your story.  If your audience frequents Pinterst, using pinboards for character development / inspiration will give you a jump start on your book promotions.
  • Maybe, creating an Etsy "Treasury" that invokes the look and feel of your books would also attract this ideal reader.
A 14 - 18 year old, young adult, urban, female
  • Partner with other YA authors and host a mother-daughter jewelry making class  at your local church or community center.
  • Support the Youth Day activities at the next RT Booklovers Convention or organize a youth activity via your local writing club.
  • Produce a cool book trailer for YouTube.
  • Team up with a local youth group and sponsor some sort of contest or competition.  (Art, number of books read during the summer, t-shirt design, etc.)
  • Create an iPhone ap....hey, we're thinking outside of the box here!
A 40-something, no nonsense, career woman
  • Blog about topics dealing with business travel, your adventures in seeking a work-life balance, or share recipes for quick and easy meals.
  • Write book reviews for Kindle and Nook books.
  • Contact your local book clubs.
  • Leave a stack of free read pamphlets in coffee houses in your area (or across the country). Be sure to ask the manager, first.

For more ideas on how to connect with your audience, try:
  • Reading magazines targeted at the same audience.  Take special note of the images they use, advertisement layout and text, and article topics.  Trust us when we say that these magazines have larger marketing budgets than many of us would ever hope to have.  Put their efforts to good use by learning from them.
  • Studying successful authors who share your ideal reader - also known as, studying your competition.  Be careful not to copy them too closely, but clearly they are doing something right if they are winning audience mind share.
  • Moving beyond your standard haunts and writing circles to seek out real world points of connection, if your ideal reader has interests outside of your own.

Yes, Twitter and Facebook have become the gold standard for making online connections. Find other ways to connect with your target audience both online and in the real world.  By understanding your ideal reader, you can market to them more efficiently by meeting them in places they already work and play.

Any marketing questions can be posed in the comments on any post. If you have a question, others will too, so we can address our answers to all. Our posts are myths and tips we want to share but we love to target our answers to specific questions.

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