Monday, June 18, 2012

The Marketing is Time Consuming Myth

Good marketing does take time because you are setting up an effective Author Persona and promotion plan for your books.

Aggressive promotions because of a new book launch will take time if you are running contests, doing blog tours, and more. We want you to understand what you do, how it works, and why it counts. We do not want to see authors exhausting themselves running around the internet shooting "Buy My Book!" messages, and tripping over their own text. If you employ the shotgun method your audience will duck and cover from you.

This site and our time is devoted to help you feel confident about your marketing plan once you've got a good book ready to hit the shelves - whether those are bookstore shelves or virtual ones. Until that book is ready for an audience, your social media marketing is only what you do for fun with your persona. This is how you test and refine your online presence prior to the days of a promotional tour.

To use your marketing time effectively please:

  1. Reread Dineen A. Miller's post on Intentional Marketing
  2. Return to our PERSONA exercises. 
  3. Review Remy Stone's tips on blending your website, business cards, and all promotional materials to mirror your books and persona.
  4. Watch the video on our First Glance  post to consider how these two authors promote themselves, in their author personas, in a public venue. 

Once you have refined your persona - which is all about YOU, your presence will be welcomed as you Push-Pull-POP for your audience - as those marketing processes are all about THEM. You've created an awesome experience for your audience with your story and they will be grateful you've shared the news.

Marketing will take some time in the initial stages of your career as an author, but once you understand the basics, it will take a lot less time with each consecutive book. Then your marketing machine will hum along on the schedule you create, or equal to 10% of your writing time. Now get that book ready for your audience and your persona polished to market.

Any marketing questions can be posed in the comments on any post. If you have a question, others will too, so we can address our answers to all. Our posts are myths and tips we want to share but we love to target our answers to specific questions.

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