How do I make a QR code of my own?
There several free sites online that will generate a QR code for you. I usually use http://qrcode.kaywa.com/, but they have a notice at the bottom of their page saying that the QR codes generated are for non-commercial use only, so that's worth considering. QRstuff.com is a good place to get a feeling for all the things you can do with QR codes. It’s a subscription service, but some services (including generating a basic QR code) are free.
So are people actually using these?
Yes, and recent research clearly suggests that QR code awareness and engagement is rising alongside smartphone adoption.
1. One in every five American smartphone users scanned a QR code in a retail store in 2011.
2. 57% of those who scanned QR codes in 2011 did so at home on their mobile devices
3. One third of QR code scanners did so in response to a coupon or offer.
4. One quarter of QR code scanners did so to receive information on an event.
What else should I know?
If you're going to use QR codes, the most important thing is to make sure your web content is optimized for mobile devices. If it isn’t, a QR code could actually end up hurting you more than helping you. If someone scans your QR code and comes up with a page that doesn’t render on a mobile device, then you’ve not only wasted all your time, you’ve possibly turned someone off. Having a QR code that links to a third-party page with your content on it—for example, Amazon or Goodreads—is usually a safe bet, as both of those sites have mobile-optimized versions. But when in doubt, test!
And that's it for this guest blogging week! I hope it was interesting and informative, and that you'll use some of what you've learned to target your marketing time and money more effectively. Because when you're a more effective marketer, you have more time to write! And isn't that what we all want?
M.K. Hobson is the author of the Nebula-nominated THE NATIVE STAR and THE HIDDEN GODDESS, both of which are available through the usual venues.
She attended the , where she ran Catalyst Films (the campus film society), helped launch (a radical progressive ‘zine that’s still being published)
Learn more at: demimonde.com