Wednesday, June 20, 2012

Field Trip #6: Cyber Safari

As with any profession, a quick way to gain new skills is to study successful practitioners.

In this week's field trip assignment, we would like you to take a "Cyber Safari" and examine the websites of a few successful authors.  Specifically, we would like for you to examine the three sites listed below:
  • What do these sites have in common?
  • What are some ways each author is connecting with their readers?
  • What types of things are included in each site's content?
  • How are they allowing the reader to further experience the world created in their books?
In this week's Finer Points Friday post, we will include some answers to the questions above and point out some highlights on each website.

Please note: By no means are we suggesting that any website is absolutely perfect or that you have to spend tons of money to have a great web presence.  What we are merely trying to illustrate is that there are a wide variety of things you can include in your web content.  Remember, your ultimate goal is to keep your readers coming back for more SELL MORE BOOKS!

Therese Says: I'll also add links to this "Cyber Safari" because all these authors, linked above and below, and their books are very different from each other in the type of stories, the target audience, and the author experience they present online.  
Feel free to examine other author sites and leave comments below....happy hunting!

Any marketing questions can be posed in the comments on any post. If you have a question, others will too, so we can address our answers to all. Our posts are myths and tips we want to share but we love to target our answers to specific questions.

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