Wednesday, May 9, 2012

Field Trip Topic #3: Product Families

What’s your favorite breakfast cereal? Hot or cold, there are a plethora of products to choose from on the grocery store shelf.  Brightly colored boxes from various brands and manufacturer’s tout the nutritional value and healthy benefits of these products.

If you haven’t guessed, this week’s field trip takes you to the cereal aisle of your local grocery store or corner food market.

Here are the questions I would like for you to consider:

Note the different kinds of Chex, Cheerios, and Quaker Oatmeal that are on the shelf…
  • How are the different kinds of Chex (or Cheerios, or Quaker Oatmeal) tied together as a family?
    • What do the boxes have in common?
    • What’s different?
  • How are the different families of products grouped together on the shelves?
    • Are all the Chex (or Cheerios or Quaker Oatmeal) group together or spread out?
    • Where are the children’s cereals placed relative to the adult cereals?
If you are self-publishing a series of books, are you using common visual cues and layouts for the series covers?

If you are traditionally published, how did your publisher connect your series of books together for readers?

For Everyone:  How are you marketing your series of books?  Do your pieces show them as a “family” of products?  

If your audience has to read your books in a specific order, is the correct order clearly stated or illustrated in your marketing campaign?

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