Wednesday, April 25, 2012

Field Trip Topic #1: Continuity Study

We are big believers in learning from the best, especially with regards to successful marketing.  For this reason, we will often use retail chains and brands as examples to hit home key marketing principles.

So, here is your first marketing field trip assignment....

Pick up your favorite fashion magazine and select one of the cosmetics ads. Go to the cosmetics aisle at your local drugstore. (Take the ad with you, of course.)  Find the brand of cosmetics in the ad in the store.


1) How easy or difficult was it for you to find the cosmetic product featured in the magazine ad?

2) If it was easy for you to find - why? 

3) Did the images in the store match the images in the ad?  What about the colors? Text? Messaging statements?

4) If you didn't find the product, how did you feel?  Were you in the right store for the brand of product featured in the ad?

How easy is it for your readers to find your books?  Do the images and messaging on your website align with your author PERSONA? Does your author PERSONA align with your writing?

Comment and let us know what you think.

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