Tuesday, May 24, 2011

Welcome To Author Marketing 101

From Morgan:
As marketing professionals, we became more and more cheesed off by the mis-use of marketing terms in the writing community and publishing industry.  We felt that a lot of the marketing information being presented to authors was either incorrect or misapplied. 
There is so much information out there on how to track sales, but there is NO information on how to MAKE a sale.
The reason you haven’t heard this information is because in marketing circles, this information is considered to be very basic information.  Well, I got news for ya - IT’S TIME TO GO BACK TO BASICS!

From Therese:
As Morgan and I worked to create a clear marketing process for our fellow authors, we realized this plan can also be used by artists, musicians, craftsmen and other creative people to promote their products and services. It can be used for any small business looking to utilize social media. This information is so basic, Morgan and I worked long hours to remember THESE BASICS. 

Check out these pages and feel free to comment or email us with any questions.